Privacy Policy

ALORE™ (referred to as "we," "us," or "our") is committed to protecting the privacy of our users. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 when you visit our website [www.alorehydration.com]or use our services.

Information We Collect

We may collect personal data that you voluntarily provide when interacting with our website or using our services. This data may include:

• Personal identification information (such as name, email address, postal address, and phone number).
• Account credentials (such as username and password).
• Payment information (such as credit card details, which are securely processed by a third-party payment processor).
• Communication preferences.

We may also automatically collect certain information about your device and usage patterns when you access our website or use our services, including:

• IP address.
• Browser type.
• Operating system.
• Referring website addresses.
• Pages visited.
• Usage data.

Legal Basis for Processing Your DataWe process personal data in accordance with the lawful bases outlined in the UK GDPR, including:
Consent – where you have given clear consent for us to process your personal data for a specific purpose.
Contractual necessity – where processing is necessary for the performance of a contract with you.
Legal obligation – where we must process your data to comply with the law.
Legitimate interests – where we process your data for our legitimate business interests, provided your rights do not override these interests.

How We Use Your Information

We may use the information we collect for the following purposes:

• Providing and maintaining our services.
• Personalising your experience.
• Processing transactions.
• Communicating with you.
• Improving our website and services.
• Protecting against fraud and unauthorised transactions.
• Complying with legal obligations.

Data Security

We implement appropriate technical and organisational measures to protect the security of your personal data and prevent unauthorised access, disclosure, alteration, or destruction. We also ensure that third-party service providers handling personal data comply with strict data protection requirements.

Disclosure of Your Information

We may share your personal data with third parties only in the following circumstances:

• With your explicit consent.
• To comply with legal obligations.
• To protect our rights or the rights of others.
• For business purposes (e.g., trusted service providers, partners, or contractors who assist in delivering our services, subject to appropriate data protection agreements).

International Data Transfers

If we transfer your personal data outside the UK, we will ensure appropriate safeguards are in place to protect your data in compliance with UK GDPR.

Your Rights and Choices

Under UK GDPR, you have the following rights regarding your personal data:

• Right to access – You can request a copy of your personal data.
• Right to rectification – You can request corrections to inaccurate or incomplete data.
• Right to erasure – You can request deletion of your data in certain circumstances.
• Right to restrict processing – You can request limits on how we process your data.
• Right to data portability – You can request your data in a structured, commonly used format.
• Right to object – You can object to data processing in certain circumstances.
• Right to withdraw consent – If processing is based on consent, you can withdraw it at any time.

To exercise these rights, please contact us at [contact@alorehydration.com]. We will respond within one month, as required by law.

Retention of Data

We retain personal data only as long as necessary to fulfil the purposes for which it was collected, comply with legal requirements, or resolve disputes.

Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. We will notify you of significant changes by posting the updated Privacy Policy on our website with a revised effective date.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at contact@alorehydration.com.